AI training for AEC marketing teams
Marketing teams at construction and design firms write constantly: case studies, award submissions, project descriptions and announcements. We teach them to use AI to draft faster without inventing facts or drifting from the brand voice.
What marketing teams use AI for
Draft accurate project stories
- Case studies from closeout summaries in your brand voice
- Award submissions built from several project inputs
- Project descriptions rewritten for what each owner cares about
Repurpose without retyping
- Turn project news into press releases and LinkedIn posts
- Shorten copy to platform limits
- Keep a shared brand voice inside a team project
What your team practices
Practice on realistic samples
- Sample D, a marketing brief with an AI draft that hides a factual error, a biased framing and an overconfident claim. Pairs find and classify all three, then rewrite the worst sentence.
- Sample E, one letter rewritten for three audiences by changing only the role, context and format of the prompt.
- Shared projects and artifacts, so brand voice, boilerplate and approved facts live in one place the whole team uses.
Every exercise uses realistic sample documents we supply, never your live projects, so nobody brings confidential files to class. Applying the method to your own work happens after the course.
What never goes into an AI tool
For this team in particular
- Unreleased client or project information under NDA
- Photos or names of people without permission
- Personal information from resumes and bios
For everyone
- Company accounts only, never personal ones
- A qualified person reviews anything that leaves the firm
- Check client and contract rules on AI before using it on a deliverable
See how we handle governance and how we keep AI costs under control.
After the course
A marketing prompt library, the shared AI vocabulary guide and the model selection guide. The course is 12 hours of live instruction in three 4-hour sessions, up to 15 people per cohort, and is listed for Workforce Training Fund Express reimbursement (C-16448). See how funding works.
Related pages
Train your marketing team with everyone else.
Book a short call and we will map the course to your departments and headcount.